Media planning
Markets, channels, objectives and budgets laid out as a plan you can sign off, with a test phase and the rule that ends it.
Adkoda plans, buys and optimises paid media for advertisers on the major platforms and across vetted programmatic supply. We act as your agent: media is bought in your name or on your behalf, passed through at cost, and reported line by line.
Pick the objective. Each one opens a short playbook: the channels we start with, the metric the test is judged on, a typical test budget and how long it runs.
Six things, done properly. We start with a brief and a controlled test, then scale what the numbers support.
Markets, channels, objectives and budgets laid out as a plan you can sign off, with a test phase and the rule that ends it.
Campaign setup and buying on the major social, search and video platforms, in your ad accounts or in agency-managed accounts under your authorisation.
Buying through partner DSPs and vetted networks on CPM, CPC, CPI or CPA. Supply is screened for policy, brand safety and traffic quality before any spend.
Account structure, creative and landing-page checks, tracking QA, pacing, optimisation and anomaly handling, with a daily log you can read.
Pixel, server-to-server and MMP setup support so every order or install can be traced back to a channel. No tracking, no launch.
Business verification, advertising content and platform-policy review before launch. It takes a few days and it protects your accounts and ours.
Advertising policy →We prefer models where the cost of a result is known up front. Revenue-share or sales-commission arrangements are considered only with verified historical data and an agreed cap.
The order matters. Money moves only after verification and agreement, and nothing launches before tracking is proven.
Some advertising companies buy inventory in their own name and sell it on at a margin. Adkoda does not. We arrange and manage media on your behalf, and our income is the agency fee you see on the invoice.
Invoices are issued to the company that signs, and paid from that company’s bank account.
No hidden margin on media. The fee is agreed in the plan before anything is spent.
Unspent prepaid media is returned to the original account, never to a third party.
Adkoda does not hold client balances, issue credits or move funds between clients.
Smaller than a network, clearer than a reseller. These are the commitments behind every engagement.
Every advertiser is onboarded with business verification and a content review. It keeps our platform relationships clean, which keeps your accounts alive.
Media, fees and adjustments on separate lines, reconciled against platform invoices. You can audit a month in an afternoon.
Every new channel starts small, with a budget cap, a time box and a stop rule written into the plan. Scaling is a decision made on data.
Creatives, landing pages and targeting are checked against platform policy and the law of the markets you buy in, before the first impression.
Briefs, questions and change requests are answered within one business day. You work with the people who run your campaigns.
Registered in Estonia and operated digitally, with English- and Mandarin-speaking leadership. A natural partner for advertisers entering Europe and for European brands buying abroad.
We take on businesses whose results can be measured and whose advertising passes platform policy. That is most of the market, and it is the part we are good at.
We publish what we are building so clients can see the shape of the partnership. Dates are targets, and each stage is added to our service list only once it is live.
Our commitment is to describe only what we can deliver today. Anything on this roadmap that is not yet live is not sold as a service.
Adkoda is an advertising agency founded in 2026 in Tallinn, Estonia, to buy media for international advertisers the way they would buy it themselves if they had the time and the team.
We chose Estonia for its digital company infrastructure, its position inside the European Union and the ease of running a cross-border business from it.
We are founder-led and deliberately small. Clients work directly with the people who plan and run their campaigns, and every engagement is sized to be managed well rather than sold wide.
Send a brief. We reply within one business day with questions, then a plan with a test budget and a stop rule.
Tell us the product, the markets and the result you need. We reply within one business day with questions, and then a plan.